To almost everyone, event management may seem an overwhelming occupation full of rewards and excitement, which is true to some extent. However, this job brings an equal amount of responsibilities and a lot of pressure. Here we will explain to you the five most common challenges of being a part of the event industry.
Top 5 Challenges of Being an Event Professional
To be honest, the budget does not really decide how the event will be executed. Creativity and talent do not require a whopping budget as a good event planner knows how to deliver an outstanding event with limited resources.
When you are provided with a small budget, your trusted contacts can be a great help to you. Your long-lasting relationships and good deeds (such as help from your end when they needed it) can save you from unwanted circumstances caused by the shoestring budgets.
With the growing competition in the event management sector, the lead time is becoming shorter. As a result, planners have to face rocketing stress levels. This stress sometimes comes as an opportunity to give your best and deliver excellence. Nonetheless, the pressure can also be struggling for impossible targets.
An event planner needs to understand what is achievable within the given time frame. If things seem to be out of reach in that span, saying no may be the best option rather than accepting the unworkable deadlines.
The event industry consists of a variety of mindsets. Some clients are always afraid to try their hand in something unique and new as they trust their past practices more than they have to. Since the event industry trends keep changing year by year, such situations can be disappointing for out thinker event professionals.
Before approaching your client, make sure to research and priorities your ideas with clear examples. Explain how your plan would work and would benefit the company objectives.
It is not a new thing in the event industry to deal with a difficult client every once in a while. There might be different reasons for a client to be onerous and rigid such as, being unknowingly obstructive or personality clashes.
While pitching such clients, try to ask a lot of questions, consider digging deeper and figuring out what their concerns and expectations are from the event. This way, you will be able to strongly put your opinions and ideas related to it. Sometimes, it takes a little while to win trust and respect as long as you both want the best outcome in terms of a tremendous event.
Insufficient Ticket Sales
This is probably the worst nightmare that an event planner faces at some point in the career. It’s always worth having a discussion with your venue owners and vendors about the scenario to see if there is anything that can be done in terms of minimum numbers or overall spend. There might be flexibility to cut back on refreshments and catering or a lower cost stage and lighting option.
Challenges are also a phase of event management career just like success and outcomes. Achieving the impossible might seem a duty sometimes. However, accepting these pressures and overcoming them through delivering a successful event can be much more rewarding than usual.